AYTE is a brand which launched in the year of 2018. A new youth power into the society. 

Anywhere, anytime, AYTE is your ultimate choice.

“选择”

"Making the best out of creativities."

 

At L_AYTE, Fashion is in our DNA. Our revolutionary fashion-retail concept, founded in New York by Lydia Cheng in 2018, is defined by its unique, open-sell environment with an ever-increasing assortment of products from carefully curated brands, featuring indie darlings, emerging favorites, trusted classics, and L_AYTE’s own, L_AYTE COLLECTION. In the future, L_AYTE will not only the leading retailer of fashion and cosmetics stores in New York, but also a powerful beauty presence in countries around the world thanks to its unparalleled assortment of prestige products in every category, unbiased service from experts, interactive shopping environment, and innovation.